To have a fighting chance against these massive authority sites, Perrin had two options:
Option #1: He could grind away on his blog, publish on a set schedule, and HOPE he got traffic (“The Publish and Pray Approach”).
Option #2: He could create (and promote) a few pieces of amazing content.
Fortunately for Perrin and his new blog, he pulled the trigger on option #2.
INFOGRAFIc more share and success
INFOGRAFIc more share and success
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